The perils of navigating while on a motorbike are obvious......drivers can't read maps, while looking at a satnav means taking their eyes off the road.
So Russian engineers have invented LiveMap - a GPS helmet which displays simple navigation tips on the visor.
CEO Andrew Artshchev got the idea from fighter pilot technology.
"I learnt about the concept of aviation helmets and decided to create a civil motorcycling helmet on that model, which would show not target detection for pilots, but navigational information - to turn right or left and so on."
The android-based lightweight helmet contains GPS and voice control. Its heads-up translucent display system allows riders to access navigational information without looking away from the road.
"This is a prototype of the visor. The image is received from here to the visor and is reflected to the human eye. This is also the optics. The Pico Projector (mobile projector) is located here and the electronics are behind it."
LiveMap was developed with a quarter of a million dollar grant by the Russian Ministry of Science.
The final version will be unveiled in the US in May, and go on sale in August, costing 2,000 dollars each.